ECU Health serves a vast rural region and understands the critical need for accessible health care in these communities. The demand for health services is exceptionally high, and many residents face significant barriers to receiving the care they need. ECU Health launched the Health Hub initiative in May 2023 as a strategic effort to bridge these gaps and help meet patients where they are. These Health Hubs are designed to improve access to vital health care and community resources, specifically targeting underserved areas.

“These hubs are strategically placed based on data indicating regions of high social vulnerability,” said Kasey Perkins, community health engagement coordinator, ECU Health. “Oftentimes, these areas have limited access to primary care services and individuals have difficulty seeing a doctor for those unexpected acute illnesses we all get.”

Health Hubs are currently located in four counties: Pitt, Martin, Edgecombe and Beaufort.

The hubs serve dual purposes. First, they provide access to virtual care, which is particularly vital in areas where individuals might otherwise visit emergency departments for non-urgent issues. By educating the community about virtual care options, Health Hubs help people get appropriate care quickly and more efficiently. Second, Health Hubs offer a gateway to community resources, addressing social determinants of health such as food insecurity, housing and employment.

“Each hub features a community resource guidebook, organized into tabs for different social needs, filled with contact information and details on various agencies and services available in the area,” said Perkins.

Health Hubs are located at local churches, businesses and organizations, and a designated Health Hub ambassador serves as the community’s point of contact. These ambassadors help residents connect with virtual care services and navigate the resources available to them. The hubs are equipped with necessary devices, including a computer with a webcam and microphone, and vital sign monitors like blood pressure cuffs, pulse oximeters and thermometers. This equipment allows individuals to have virtual visits on-site if they don’t have access to the technology at home.

Three new locations were added in July 2024, bringing the total amount of Health Hubs to 21. Health Hubs are open to everyone in the community. Residents can walk in during designated hours to learn more about virtual care or access community resources. The virtual care service, ECU Health Now, is available for anyone throughout eastern North Carolina and can be accessed on a computer or mobile phone. It is free to register and make an account, and it only costs $55 per visit when you speak with a provider, which is often less than a typical insurance co-pay or Emergency Department visit.

“The Health Hub initiative represents a significant step toward making health care more accessible and addressing broader social needs,” said Perkins. “By partnering with local organizations and connecting individuals with vital resources, Health Hubs are making a real difference in the communities they serve.”