OUTER BANKS, N.C., July 24, 2024 — Outer Banks Health and Dare County Department of Health & Human Services have joined forces with Blue Zones, the global leader in longevity research and community well-being transformation, to launch Blue Zones Ignite™ Outer Banks.

Blue Zones uses an evidence-based, environmental approach to making healthy choices easier where they live and spend most of their time. Blue Zones will work with Outer Banks Health, the County, and other community leaders to conduct an in-depth feasibility assessment to determine how to make it a healthier place to live, work, and thrive. Together with the community, the Blue Zones team will assess readiness and build a plan for change.

The launch of Blue Zones Ignite is a dream come true for Christina Bowen, MD, Outer Banks Health Center for Healthy Living Medical Director, and ECU Health Chief Well-being Officer.

“We know that 20% of health and longevity is tied to genetics; while 80% is tied to where and how we live. Blue Zones Ignite Outer Banks is going to inspire us to celebrate and promote our strong sense of community while we find ways to make it even easier to eat healthy foods, move naturally and connect with our purpose – just a few of the ways we’ll continue to enhance our well-being and make this an even better place to live and work,” shared Dr. Bowen.

The Blue Zones Approach

Blue Zones employs a proven solution in collaboration with communities to help people live better and longer lives. The company’s work is based on research and principles developed by National Geographic Fellow and New York Times bestselling author Dan Buettner, who identified the cultures of the world – or blue zones regions – with the healthiest, longest-living populations.

The Blue Zones approach focuses on the single largest determinant of health: the place we live. Instead of focusing solely on individual behavior change, Blue Zones helps communities make permanent and semi-permanent changes to policies, systems, streets, surroundings, and social networks so it’s easier for residents to eat wisely, move naturally, and connect more with others as they move throughout their day. By improving the Life Radius^®—the area close to home where most Americans spend 90% of their lives—Blue Zones transformations have been able to move the needle dramatically in improving overall population health and well-being. Communities that have participated in the Blue Zone’s Ignite project have seen double-digit drops in obesity and smoking rates, economic investment in downtown corridors, grant funding awards to support policies and programs to improve health equity, and measurable savings in healthcare costs.

“Together, Outer Banks Health and Dare County Health and Human Services are steadfast in our shared mission to enhance the health and well-being of all residents, so that they can live a happy, healthy and long life,” said Dr. Sheila Davies, Director Health & Human Services.

Ben Leedle, CEO of Blue Zones and Co-founder of Blue Zones Project, said: “We are excited to partner with forward-thinking leaders in the joint effort of improving well-being in the Outer Banks. That improvement, at the community level, leads to healthier and happier residents, better and more productive workforces and student bodies, and a more vibrant economy. We are excited to collaborate to create a transformation plan that can generate lasting positive change and ignite a community-wide movement towards sustained well-being.”

The Blue Zones expert team will connect with Outer Banks leaders and organizations to begin immediate work assessing the strengths, needs, and challenges that residents are facing today. Blue Zones will then create a policy-focused transformation plan that, once implemented, can drive widespread improvements in well-being, reductions in healthcare costs, and improve economic vitality in the region.